Christabel Chua, 30, is a local personality we’re all familiar with. Besides being an influencer, she started her lifestyle brand, kāi, to advocate for mental wellness. She is also a part of MaidForMore, an advocacy group for migrant domestic workers in Singapore.
“Having a social media platform gives me the chance to share and relay personal struggles which I hope would make people feel less alone through theirs.”
“kāi, my lifestyle brand, provides a different touch point as we aim to empower and make anyone who comes in touch with the brand to feel a little better.”