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Impact 0488: Shifting the perception of luxury: Meaning in sustainability

Emily Sim · 25 March 2022
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Hi! I am Emily Sim and I’m 34 this year! I am a 2nd Generation entrepreneur in the timber distribution business.

I realized that wood is unsustainable and the way that people consume timber is bad for the environment. As a person that craves meaning in my work, I decided to transform the business to distribute sustainable alternatives, shifting the perception of luxury from what is rare to what is innovative.

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It’s not only about whether we use an item or not but also about using it purposefully and thoughtfully. I hope to inspire business, brands, and individuals to be open to the possibilities of upcycling and becoming mindful when building spaces. Sustainability is a way of life we should continuously practice. Little by little we will build a better, more conscious world.

“My candle burns at both ends; it will not last the night; but ah, my foes, and oh, my friends – it gives a lovely light!” 

Edna St. Vincent Millay

 

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